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Plasti-kote Emphasises the Importance of Online Presence

23/01/2008

Plasti-kote, the market leading spray paint brand of the Valspar Corporation, is urging the DIY industry to make the most of its online presence. The online measuring agency comScore recently revealed that the UK has Europe's most active online population with a daily average of 21.8 million visitors. Plasti-kote...

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Plasti-kote Investment Takes Spray Paint To A New Level

01/01/2008

Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has announced major improvements in the packaging and formulation of its product range. These improvements follow extensive consumer and retailer research programmes and have been enabled by a multi-million dollar investment in its...

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Plasti-kote Reports Growth in Market Share

23/10/2007

Heavy brand investment by Plasti-kote has driven growth in the spray paint market as GfK figures for September show that the market has grown by 7.1%. Plasti-kote's market share in both volume and value is now over 72%.   Paul Silk, Head of Sales and Marketing for Plasti-kote said "Our strong product sales in...

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Plasti-kote Outperforms Specialist Paint Market

30/07/2007

Plasti-kote, part of the Valspar Corporation, has confirmed that its recent £500,000 investment in a consumer advertising campaign has paid huge dividends. Figures from GfK for June show Plasti-kote outperforming the market in both volume and value. In the specialist paint sector Plasti-kote outperformed all other...

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