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Plasti-kote Strengthens Sales Force to Support its Retailers
13/06/2008
Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has strengthened its sales force by appointing two senior sales people to look after independent retailers in the South East and Central England. "These are certainly challenging times for the DIY industry but we have continued to see...
Managing the Credit Crunch
15/05/2008
With no quick solutions to the credit crunch and the knock-on effect on the housing market, many consumers are seeing 2008 as a time to batten down the financial hatches and make the most of what they've got in their homes. The idea of recycling old furniture and objects around the home not only makes sound...
Plasti-kote Keeps Up With the Trends
15/05/2008
Plasti-kote has introduced five new flat finishes to its Metallics range as the trend for metallics in interiors, as well as fashion, is set to continue. Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has made finish and colour an important part of its strategy in 2008. Consumer...
Plasti-kote Reports Growing Interest in ‘ease of use’ Products
16/04/2008
As Plasti-kote report a strong performance in 2007, Terence Weldon from GfK identifies a growing consumer interest in 'ease of use' products which includes the spray paint category. Plasti-kote's heavy brand investment has both strengthened and developed the spray paint market. GFK figures reveal that Plasti-kote...
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