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Educating and Inspiring the Consumer
01/05/2007
Plasti-kote, the market leading spray paint brand from the Valspar Corporation, has brought out a practical projects leaflet as an educational and inspirational in-store tool for retailers. "As the spray paint market leader our focus is always on helping retailers promote the benefits of spray paint to increase...
Plasti-kote Investment Pays Dividends
01/03/2007
As Plasti-kote announces the launch of a £500,000 national and online advertising campaign, GfK reports that sales in the UK DIY spray paint market have been rising over the last 7 months. Plasti-kote, the market leading spray paint brand of the Valspar Corporation, welcomes this news and believes it is due to...
Plasti-kote’s Launch New Colours to Meet Consumer Demand
01/03/2007
Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has launched two new colours in its Super range. Shamrock Green and Aluminium are exciting additions to the comprehensive colour range of the Plasti-kote brand and have been launched following extensive consumer research and consultation...
Plasti-kote Strengthens Retailer Support Services
01/02/2007
Plasti-kote, the market leading brand in spray paints and part of the Valspar Corporation, has responded to an increase in sales by strengthening its retailer support team, promoting Jane Flack (right) to Category Manager and appointing Isabell Heck (left) as Marketing Executive. "Jane's expertise in product...
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