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23/10/2007

Heavy brand investment by Plasti-kote has driven growth in the spray paint market as GfK figures for September show that the market has grown by 7.1%. Plasti-kote's market share in both volume and value is now over 72%.

Paul Silk, Head of Sales and Marketing for Plasti-kote said "Our strong product sales in the colour category and metal finishes across UK and Europe indicate a growing consumer confidence in the benefits of spray paint. We are continuing to make considerable investment in the spray paint market and are looking to excite the retailer and consumer with our plans for 2008."

The success of the new website with a 40% uplift of visitors since its launch at the beginning of the year and a comprehensive PR campaign generating 126 million opportunities to see in the last financial year - an increase of 28% - has also contributed to Plasti-kote's growth.

To find out more contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.