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01/01/2008

Plasti-kote, the market leading spray paint brand of the Valspar Corporation, has announced major improvements in the packaging and formulation of its product range. These improvements follow extensive consumer and retailer research programmes and have been enabled by a multi-million dollar investment in its manufacturing facilities.

The changes are significant and demonstrate Valspar's commitment to the development and growth of the Plasti-kote brand.

A new easy-release cap, which uses a 'pinch and pull off' movement is 100% colour matched aiding colour selection at the point of purchase. The new comfort spray button eases application and ensures a higher quality finish. New instructions on the can provide clear and simple guidelines.

An improved spray paint formulation gives extended durability, improved flexibility and better adhesion.

Investment in new manufacturing techniques, the introduction of PolyWrap labelling technology together with new shelf-ready packaging makes the Plasti-kote brand more appealing to the consumer and easier for the retailer to manage.

"Increased sales over the last year and the resulting increase in our market share have made this an exciting time for us," said Paul Silk, Head of Sales and Marketing. "Significant expenditure on product improvements has enhanced our consumer and retailer proposition, providing a platform for future sales growth at a time when consumers are valuing the benefits of spray over brush."

To find out more contact Donna Howard at Plasti-kote on 01223 492005 or donna.howard@valspareurope.com.